Just In Case You Haven't Seen It Yet

Public safety campaigns usually go the 'ominous music, harsh photographic filters' angle to scare you with the idea of what could happen if you are cavalier with your person or short of attention.
These tend to be shocking the first time and then either annoying or - for some people - traumatising after that.

Metro Trains in Melbourne decided to go in completely the other direction and I don't know about you but this message is sticking with me a lot more successfully than the 'OMG YOU'RE DOOMED!' style campaigns.

Plus the animation is adorable and I've had the song stuck in my head for days now :-P